Kanwal Ghulam Nabi

  /  Photographer   /  Behind the Lens: Crafting Content for Ivory Aesthetics Clinic in Dubai
Female Photographer in Dubai

As a female photographer in Dubai, I am always eager to collaborate with innovative and cutting-edge brands. One of my most memorable projects was with Ivory Aesthetics Clinic, a premier destination for aesthetic treatments in Dubai. The clinic offers a wide range of services, from advanced skincare treatments to body sculpting procedures. My task was to create compelling visual content for every procedure and service they provide, ensuring that the clinic’s sophisticated and luxurious brand image was captured in each shot.

Embracing the Challenge

The challenge was multifaceted. I had to understand each procedure in depth, convey the benefits visually, and maintain a cohesive aesthetic that aligned with Ivory Aesthetics Clinic’s brand identity. The project required a combination of technical skill, creativity, and meticulous planning. I immersed myself in the world of aesthetic treatments, learning about the intricacies of each service to ensure that my photography would accurately reflect the expertise and quality of the clinic.

Setting the Stage

Ivory Aesthetics Clinic is renowned for its serene and luxurious environment, which provided a perfect backdrop for the shoot. The clinic’s interiors are designed with a blend of modern elegance and comfort, featuring soft lighting, plush furnishings, and a calming color palette. This ambiance was crucial in setting the tone for the photos and videos, as it reflected the clinic’s commitment to providing a relaxing and rejuvenating experience for its clients.

Capturing the Procedures

To create engaging content for each procedure, I employed a variety of techniques to highlight the unique aspects of the treatments. Here’s a detailed look at my approach for some of the key services:

1. Advanced Skincare Treatments

For the advanced skincare treatments, which include facials, peels, and laser therapies, I focused on capturing the precision and care involved in each procedure.

  • Facials and Peels: Using close-up shots, I highlighted the texture and application of various masks and peels. The use of soft, diffused lighting helped emphasize the smoothness and radiance of the skin post-treatment. I also included before-and-after images to showcase the immediate effects of the treatments.
  • Laser Therapies: Laser treatments required a different approach. I used a combination of close-ups and wider shots to capture the technology and precision involved. The gentle glow of the laser against the skin created a striking visual effect, emphasizing the clinic’s advanced equipment and techniques.

2. Body Sculpting and Contouring

Body sculpting and contouring procedures, such as CoolSculpting and radiofrequency treatments, are among the clinic’s most sought-after services.

  • CoolSculpting: For CoolSculpting, I captured the applicators in action, focusing on the areas being treated. The cool, metallic tones of the equipment contrasted beautifully with the warmth of the skin, creating a visually appealing balance. I also included shots of the relaxed, comfortable setting where clients receive the treatment.
  • Radiofrequency Treatments: These treatments required dynamic shots that highlighted the movement and energy involved. I used a combination of stills and short video clips to show the applicator in motion, demonstrating the process and effectiveness of the treatment.

3. Injectables and Fillers

Injectables and fillers are precision treatments that require a steady hand and an eye for detail.

  • Botox and Dermal Fillers: To capture these procedures, I focused on the hands of the practitioner and the targeted areas. Close-ups of the injections emphasized the precision and care taken by the clinic’s professionals. The serene expressions of the clients post-treatment added a personal and reassuring touch to the visuals.

Utilizing Instagram Reels

Creating content for Instagram Reels was a key component of the project. Reels offer a dynamic way to engage with the audience, providing a quick and visually stimulating overview of the treatments. Here’s how I approached some of the Reels:

  • Reel 1: The first reel showcased a series of advanced skincare treatments. I used quick cuts and smooth transitions to capture the essence of each procedure, highlighting the rejuvenating effects and the luxurious environment of the clinic. The use of upbeat music and on-screen text helped convey the benefits in an engaging manner.<


  • Reel 2: This reel focused on body sculpting treatments. I incorporated slow-motion shots to emphasize the precision and technology involved in CoolSculpting and radiofrequency treatments. The contrast between the high-tech equipment and the serene clinic setting created a compelling visual narrative.<


  • Reel 3: For injectables and fillers, the reel captured the meticulous process of administering Botox and dermal fillers. Close-up shots of the practitioner’s hands and the clients’ expressions highlighted the professionalism and care provided by Ivory Aesthetics Clinic. The reel ended with glowing post-treatment results, reinforcing the effectiveness of the treatments.<


  • Reel 4: This reel was dedicated to client testimonials and before-and-after transformations. Happy clients shared their positive experiences, and the dramatic transformations underscored the life-changing effects of the treatments. The authentic voices of the clients added credibility and relatability to the content.<


  • Reel 5: The final reel provided an overview of the clinic, showcasing the elegant interiors and the range of services available. This reel aimed to create a welcoming and luxurious first impression, inviting viewers to visit Ivory Aesthetics Clinic for their aesthetic needs.<


Post-Production Magic

Post-production was crucial in bringing the final content to life. Each photo and video underwent meticulous editing to ensure consistency in lighting, color, and overall aesthetic.

  • Color Grading: I used a soft, warm color palette to create a calming and luxurious feel. The colors were carefully balanced to highlight the natural beauty of the skin and the sophisticated environment of the clinic.
  • Retouching: While maintaining a natural look, I used subtle retouching techniques to enhance the skin’s radiance and smoothness, ensuring that the results of the treatments were clearly visible.
  • Transitions and Effects: For the videos, smooth transitions and subtle effects were used to maintain a professional and polished look. The pacing was carefully considered to keep the audience engaged while providing comprehensive information about each treatment.

Reflecting on the Experience

Working with Ivory Aesthetics Clinic was an enriching experience that allowed me to combine my passion for photography with my interest in aesthetic treatments. The project challenged me to think creatively and technically, pushing me to explore new techniques and approaches.

As a female photographer in Dubai, this collaboration was particularly meaningful. It highlighted the importance of capturing beauty and elegance in a way that is both informative and visually appealing. The project reinforced my belief in the power of photography to tell a story and create an emotional connection with the audience.


In conclusion, my experience with Ivory Aesthetics Clinic was a testament to the transformative power of aesthetic treatments and the artistry involved in capturing them. By understanding each procedure and using creative techniques, I was able to create compelling and engaging content that showcased the clinic’s expertise and luxurious environment.

If you are looking for a talented and creative female photographer in Dubai, I am here to bring your vision to life. Visit my website www.kanwalghulamnabi.com to see more of my work and get in touch for your next project.

Professional Cinematographer & Photographer | Communication Head | Voice Over Artist

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